Flag ceremony for the Generali tower in Citylife

The traditional flag ceremony was held today with the presence of Generali’s Chairman Gabriele Galateri di Genola and of the Group’s CEO, Philippe Donnet.

The tower, designed by the architect Zaha Hadid, will host Assicurazioni Generali offices in Milan and spreads over 44 floors, with an overall height of 170 meters.

Credit photo Federico Guida, Martino Negri

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Generali is one of the largest integrated insurance and asset management groups worldwide. Established in 1831, it is present in over 50 countries in the world, with a total premium income of € 95.2 billion and € 863 billion AUM in 2024. With around 87,000 employees serving 71 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.