For M’illumino di Meno, Generali switches off the lights of the Generali Tower in Milan’s CityLife and of the Procuratie Vecchie in Venice
Lucia Silva, Group Head of Sustainability and Social Responsibility, interviewed on Rai Radio2: “This year, Generali joins the initiative launching two messages: promoting sustainable lifestyles and behaviours, and sharing a message of peace”
For the 4th consecutive year, Generali participates in the “M’illumino di meno” initiative, switching off the lights of its headquarters in Milan, the iconic tower designed by Zaha Hadid, but also those of the Procuratie Vecchie in Venice’s St Mark Square. M’illumino di meno is a symbolic initiative, launched for the first time in 2005 by Radio2 and Caterpillar to promote the culture of energy saving and sustainable lifestyles. This year, it also takes on another meaning: that of a message of peace and solidarity with all people affected by conflicts.
Starting from 7.45 pm on March 11th, the lights of the Generali Tower were switched off for thirty minutes together with those of the Allianz Tower and PwC Tower, altering the CityLife landscape. At the same time, the lights went off at the Procuratie Vecchie in Venice which, following a five-year restoration, will be inaugurated by Generali in April, reopening to the community for the first time in 500 years.
Switching off the lights of the Procuratie Vecchie is in line with the spirit of the mission that drives The Human Safety Net, which will have its home in the Procuratie: unleashing the potential of people living in vulnerable circumstances, enabling them to improve the lives of their families and communities. The foundation manages two main projects: one in support of vulnerable families with children aged 0-6, and the other contributing to refugee integration through work and entrepreneurship.
Interviewed on Rai Radio2, Lucia Silva, Generali Group Head of Sustainability and Social Responsibility, said: “This year, Generali joins the ‘M’illumino di meno’ initiative launching two messages: promoting sustainable lifestyles and behaviours, and sharing a message of peace. It does so at a special time in its history, marking the end of the celebrations for its 190 years, and after the pandemic, one of the worst global crises that we have seen in years. Today we find ourselves at the beginning of a recovery that, in line with the Green Deal and Next Generation EU, will especially be based on sustainability and the active citizenship of individuals and companies. Generali is committed to achieving this goal, both as an insurer and as a social innovator.”