The relentless evolution and ubiquity of technology has changed our everyday lives more than they have in the past two hundred years, giving life to the information society. Today, the Internet is the world’s largest communication network and digital represents a unique opportunity to stimulate economic growth and improve the quality of life. The spread of the ‘Net has pervaded every aspect of our social and cultural lives, so much so that cyber-space is often considered as a distinct, living environment. Malou, 7, practices yoga in the living room of the apartment where she lives with her mother. The combination of sport and technology isn’t limited to tutorials, but exists in the form of entertainment, information and the ability to create communities where interests and curiosity can be shared. Lorenzo Maccotta/Contrasto