Generali and eToro join forces to expand digital savings opportunities in France

Generali is proud to announce a new business partnership with eToro, a global leader in online trading and investing, to launch a fully digital Life insurance and retirement savings offer (PER - Plan d’Épargne Retraite) for eToro’s users in France. This collaboration marks a significant milestone in Generali’s ongoing commitment to being a Lifetime Partner to its customers - supporting them at every stage of their financial journey with innovative, accessible, and high-quality solutions.

Through this partnership, Generali brings its deep expertise in Life insurance and retirement planning to a new generation of investors. The offer, distributed via eToro’s newly established French subsidiary, eToro Patrimoine, combines the strength of Generali’s insurance products with eToro’s intuitive digital platform. Together, we are delivering a seamless and modern savings experience tailored to the evolving needs of French savers.

“We are delighted to support eToro, a globally recognised investment player, in the launch of its subsidiary in France and its savings offering,” said Corentin Favennec, Partnerships Director at Generali Patrimoine. “Our 100% digital PER and life insurance products, which complement each other, perfectly fit into eToro's value proposition to serve the wealth management needs of the French people.”

The new offering allows users to choose between guided investment portfolios and self-directed options, with access to a wide range of financial instruments. This flexibility ensures that everyone can build a savings strategy that reflects their personal goals and risk profile - an approach that is central to Generali’s mission of empowering customers to take control of their financial future.

By joining forces with eToro, Generali reinforces its role as a trusted partner in the digital transformation of financial services.