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A little healthier every day

The launch of Generali Vitality in Europe

The most innovative projects of the insurance sector aim to actively nudge customers towards better behaviour and, thanks to technology, provide customized coverage. This is a new way to manage risk, a way that backs prevention and puts people on a journey to a better lifestyle. Generali Vitality is the next step in this strategy, an innovative health and wellness programme launched for the first time in Europe to encourage healthier behaviour among customers.

For more information read the press release