France is the third most important market in the Group, after Italy and Germany, contributing roughly 15% to the Group’s total premiums, and with a total operating result of € 701 million.
Figures as at December 31, 2016
Key Events in France
In the French insurance market, Generali France is a major player, with a strong position and a multi-channel distribution network. Its sales force includes agents, employed sales persons, brokers, financial advisors, banks, direct channels, and affinity groups. The variety of the distribution channels reflects the features of the market and of the products distributed.
This approach gained momentum after the “Customer centric” reorganization occurred in 2014, based on the creation of 4 separate client areas (Individual, Affluent, Professional&SME and Commercial). Generali is also renowned for its leadership in the Internet savings segment thanks to the excellence of the services provided and its important partnerships.
Both operating companies are active through the following business units:
- Retail, Middle Market and Corporate (both in Life and Non Life)
- Epargne Patrimoniale and Internet (Life)
Generali Luxembourg (www.generali.lu)
Life products, Savings&Pension and Unit-linked, mainly for affluent customers
Generali Patrimoine (www.generali-patrimoine.fr)
Generali Investments Europe (www.generali-investments-europe.com)
GFA Caraibes (www.gfa-caraibes.fr )
Prudence Creole (www.prudencecreole.com)