France is our third largest market, with a turnover accounting for 16% of theGroup's total premium income and an operating result comprising 12% of the total.
France, where Generali has had a presence since 1832, is our third largest market, with a turnover accounting for 16% of Group's total premium income and an operating result comprising 12% of the total. Generali France has seven million customers in the country, a 4.8% share in the life market and a 5.2% share in P&C. The company is the leader in online savings policies.
Key Events in France
In 2014, Generali France began its programme "We, Demain", a long-term strategic plan aimed at restructuring its business model, to achieve sustainable growth in profitability. The company has divided its organisation into four areas, according to customer type: “individuals”, “affluent”, “personal & small enterprise” and “commercial.”
In the first eleven months of 2014, life premiums grew by 7% compared to 2013, mainly due to unit-linked policies (+26%).
Premium income increased by 1.5% compared to 2013, mainly due to home insurance (+4%). Car insurance increased by 1.5%.
Generali Vie and Generali Iard (www.generali.fr)
Both operating companies are active through the following business units:
- Retail, Middle Market and Corporate (both in Life and Non Life)
- Epargne Patrimoniale and Internet (Life)
Europ Assistance: an Assistance Provider (www.europ-assistance.fr)
- Europ Assistance as n. 2 provider of assistance coverage in the world
- Large network of Europ Assistance centres in further expansion
Other brands and websites
Generali France Group:
Other companies of the Generali France Group: