Generali SpA

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We are the market leader in Italy, with a total share of 16.2%. The country is one of the Group's key markets, accounting for about a third of premiums and with a total operating result of € 2,087 million. 

Figures as at December 31, 2016

Key Events in Italy

Generali is a leader on the Italian insurance market with an overall share of 16.2% thanks to the complete range of insurance solutions the Group offers its clients – retail, SME and corporate – in both the life and P&C segments. For distribution, Generali operates through a multi-channel strategy, mainly concentrated on agents. It also has a strong position in the direct channel, through Genertel – Genertellife, the first online insurance launched in Italy. The Group also offers a complete variety of insurance, pension and savings products to its customers through Banca Generali.

With the completion of the integration process, launched in 2013, aiming at the unification of all the existing brands into three main strategic brands - Generali (retail market and SME), Alleanza (households) and Genertel (alternative channels) – in 2016 Generali Italia has launched its simplification programme. The goal is to improve the customer experience by simplifying the relationship between customers and agents  -for the entire process from pre-sales to assistance -  and providing more accessible and innovative services.

Group Structure

Insurance companies

Generali Italia (
“Generali Italia” is the company that - effective from July, 1 2013 – has been set up out of the transfer of the Assicurazioni Generali S.p.A.’s insurance business to INA ASSITALIA S.p.A., which in turn has been renamed “Generali Italia S.p.A”. Since 2015 only three Group companies operate in Italy: Generali, Alleanza and Genertel.

Alleanza Assicurazioni (
Company dedicated to Italian families, with its network of direct producers and a production mainly concentrated in Life products.

Genertel (
Genertel is the direct insurance company of Generali Italia with headquarter in Trieste. The company has been operating since 1994 and was the first Italian company to utilize the telephone channel to sell auto insurance. Nowadays it’s among the first players in direct insurance in Italy.

Genertellife (
Genertellife, located in Mogliano Veneto, is with effect from February 2009 the new name of “ La Venezia Assicurazioni”, which started its life insurance activity back in 1987. Genertellife is the first company in Italy to offer life products and pension schemes directly via internet and telephone. Together with Genertel, it’s the only insurance hub able to provide via direct channels a wide product offer that ranges from Life and Non Life products to pension schemes.

Asset management

Gruppo Banca Generali (
The Banca Generali Group’s goal is to allow the Generali Group to gather within one company all its activities related to offering and managing financial products for the Italian retail market. To guarantee proper customer service, Banca Generali Group established 2 different distribution channels: Banca Generali and Banca Generali Private Banking.

Since July 2015, Servizi Real Estate Italia and Generali Immobiliare Italia SGR S.p.A. merged into Generali Real Estate S.p.A. - Società di Gestione del Risparmio (GRE SGR), owned for 100% by Generali Real Estate S.p.A. which manages the real estate of Gruppo Generali worldwide. GRE SGR focuses on esteems of real estate in Italy.


Genagricola (
Genagricola is Assicurazioni Generali’s agro industrial holding, operating in various agricultural areas. In Italy, it’s the largest agri-food company by area of crops, and in Europe it’s among the biggest ones. The wine sector in particular plays an important role for Genagricola thanks to continuously expanding markets and high quality award-winning wines.