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Generali Bulgaria, on track with the snowboard

The Snowboard World Cup took place at Bansko, in Bulgaria, from the 3rd to the 5th of February. More than 100 among the best athletes competed at the event, the same who also took part in the last Winter Olympic Games at Sochi, and more 10,000 people, coming from all over the world, enjoyed the races on the slopes.
Generali Bulgaria, that has been supporting the Bulgarian Ski Federation for many years, featured for the first time as main sponsor of the Snowboard World Cup - for men and women. Countless events were promoted by Generali Bulgaria, such as the organization of contests for adults and entertaining activities for children.
Generali Group, coherently with the guidelines and the philosophy that have always distinguished the company, strongly believes that children represent the most valuable heritage and for this reason it has always been committed to foster sports culture and discipline, bringing children – future athletes and champions – closer to the values of teamwork and social integration.