In cooperation with partners and institutions, the Generali Group promotes and
supports projects and major cultural, social and sports events within the communities
in which it operates.
Culture, Society and Environment
All over the world, the Group is highly committed to promoting, preserving and
spreading artistic, architectural and environmental heritage, with a view to transmitting
to future generations all the values of a positive continuity with their own cultural
roots. The company actively contributes to cultural and social initiatives, supports
education and humanitarian programmes and encourages actions to preserve the environment.
Sports
Generali actively promotes both amateur and professional sports activities and
events. In addition to a number of high-profile events of the annual sporting
calendar, special attention is given to youth activities, to disseminate sport
culture among new generations, and to foster sport-related values of solidarity
and social integration.
