Security and protection
The Generali Group, with its experience dating back over almost two centuries,
its recognized financial strength and its consolidated partnerships with major
international reinsurers, operates in all classes of insurance.
The lines of business in fact range from mass risks (like automobile third party
liability and personal injuries) to highly complex industrial plants, from simple
policies for family protection to extensive contracts satisfying multinational companies’ complex needs.
With its capacity to easily adapt to all market changes, Generali has often been
the driving force behind innovation in the industry: one example is certainly
Europ Assistance, based in Paris, world leader in the assistance sector, or, in Italy, Genertel, specialized in direct selling over the phone and via web.
In the last few years, however, even if adopting a business diversification strategy,
Generali has been focusing on providing coverage to individuals, protecting their incomes and optimizing their savings, mainly through life
products, with individual and group pension schemes. In this field Generali can offer highly sophisticated solutions to multinational
companies through a specialized structure, named GEB (Generali Employee Benefits) located in Bruxelles.
Generali has recently widened its traditional insurance business focus to the
financial and asset management services. Along this strategic evolution it was decided to complement the available products
range by setting up an internal banking structure, Banca Generali. At the same time, the Group has started to optimize the products performance
for the benefit of savers, and has begun to concentrate the activities of asset
management in a few specialized companies, linked in a single European network.
If you are interested in knowing more about a specific Group Company’s range of products and services, please go to the “The Group worldwide” search and explore the relevant web