Generali China life sponsors Beijing half marathon for the seventh consecutive year

Generali China Life (GCL) has actively responded to a national fitness initiative by advancing its health-themed campaign “Keep Running Never Stop”. This campaign is designed to inspire the public to adopt a healthy lifestyle while consolidating the company’s positive and wellness-oriented brand image. As part of campaign, GCL sponsored the Beijing Half Marathon as the official insurance partner for the seventh consecutive year. 

GCL provided personal accident insurance for 23,000 runners and 8,000 event staff, with a total insured amount of approximately RMB 15 billion. Focusing on brand promotion and client management, the company launched online customer acquisition activities based on the event. During the campaign period, a total of 3,662 users added the company’s WeChat Work account, which has strongly empowered GCL’s brand promotion and business development. These efforts have also contributed to GCL’s mission of being a Lifetime Partner to customers.