Generali Hong Kong brings Here. Now. to life across the city

Here. Now., Generali Group’s global brand campaign, has come alive across Hong Kong with strong visibility and impact. The comprehensive campaign is featured throughout the city — from iconic trams, MTR stations, and High-Speed Rail to taxis and shopping malls — embedding Generali’s message into people’s daily journeys.

The campaign was further amplified through the Here. Now. celebration event, which brought together over 100 colleagues wearing campaign branded windbreakers to share personal reflections on what Here. Now means to them. Their energy and enthusiasm demonstrated how strongly the campaign resonates internally.

Externally, engagement extended to the public through a Facebook interactive game, where authentic voices shared how they live fully in the present to shape their future. These stories highlighted the campaign’s relevance and connection with real people and real moments, showcasing Generali Hong Kong’s role as a trusted Lifetime Partner.