Generali Thailand launches 'Here.Now.' campaign, bringing protection and care to the heart of Bangkok

Generali Thailand has launched Generali global "HERE.NOW." campaign - a powerful reminder of its commitment to stand beside customers throughout their lives, empowering them to build a future shaped by driven excellence.

This campaign transformed everyday movement into meaningful media. Bangkok’s iconic Tuk-tuk's have been turned into mobile communication platforms that carry Generali’s message into the heart of the community - making protection, care, and brand presence truly accessible.

These Tuk-tuks' traveled through Bangkok’s most recognizable landmarks - from the Giant Swing and Phra Athit Road to Chinatown, the Mahanakhon Building, Victory Monument, and more - in a visible and relatable display in the everyday lives of the community of Generali’s promise of protection.