Generali China Life’s health-themed campaign reinforces Lifetime Partner promise

Generali China Life (GCL) has contributed to a national fitness initiative by creating the health-themed campaign “Keep Running Never Stop”. This campaign aims to inspire the public to embrace a healthy lifestyle while reinforcing GCL’s positive and wellness-focused brand image. GCL sponsored three major events: the 6th Beijing Half Marathon, Xixian New Area Half Marathon, and Minions Run Wuxi Station family event.

Three cities, three events, reaching over 56,000 participants. GCL provided insurance coverage totaling RMB24 billion for runners and staff, while offering on-site stretching guidance and deploying professional claims support teams at hospitals along the routes to safeguard participants’ health. Through these efforts, the company acquired 3,850 new customers, maintained relationships with over 700 existing customers, and achieved brand exposure exceeding 110 million impressions.

By continuously expanding and enhancing the campaign, GCL is strengthening customer engagement through diverse activities and attentive services that drive brand visibility and business growth. These efforts are part of GCL’s strong commitment to being the Lifetime Partner for its customers in the region.