Driving Change: Generali Thailand’s electric tuktuks transform communication

Generali Thailand is turning movement into meaningful media. Through their latest initiative, they are transforming Bangkok’s iconic TukTuks into mobile communication platforms that bring Generali brand closer to the community.

As these electric TukTuks navigate the city’s vibrant streets, they don’t just reduce emissions, they carry Generali Thailand’s message of protection, care, and connection directly to the people. Designed as a moving touchpoint, each vehicle delivers key updates on Generali services, promotes social initiatives, and invites the public to engage with the values Generali stands for.

This campaign reflects Generali Thailand’s belief that communication doesn’t have to be static. By using sustainable mobility as a brand medium, Generali can connect with Bangkokians where they are on the move.