Generali SpA

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Strategy

Our strategy is based on: discipline, simplicity and focus on our core business. The time is now right to look ahead and focus on markets, business and products in order to gain a leadership position in Europe in the retail arena.

Using our key strengths as our starting point, we have developed a strategy built on 6 pillars to increase profitability and maximise the generation of value through three central principles: discipline, simplicity and focus on our core insurance business. Taking these three principles into consideration, the time is now right to look ahead and focus on our markets, business and products.

1. What we do

Generali is a leading international insurance company

 

2. How we do it

Generali puts its clients at the heart of everything and uses technological innovation to get to know them and meet their needs

3. Where we do it

Generali is rooted in Europe, but also has successful operations in emerging countries
 

1. What we do

Generali is a leading international insurance company

 

We want to have the best range of insurance solutions on the market, build a relationship of trust with our clients – both private and business – and position ourselves as a key partner for all of our clients’ insurance and saving needs.

 

In spite of the current scenario of stagnation and low returns, we aim to create value through our high quality and efficient range of products and services, while retaining the necessary agility to adapt to a changing world.

 

Lastly, we want to be in touch with our clients wherever they are through our multi-channel sales network.

 

The key words for the coming years will be: business, markets and products. Having finalised our group restructuring programme, we believe this is the right approach to launch the second phase of our quest for higher revenues, profits, cash generation and returns for shareholders.

2. How we do it

Generali puts the client at the heart of everything

Our strategy is clear and simple: we put the client at the heart of everything we do, as part of our plan to build trust and our mission to act in a spirit of responsibility, sustainability and transparency. 

We believe that being a client-centric company means focusing on insurance solutions, sales channels and operations, while always retaining our focus on the client.

We believe that building client loyalty creates long-term value, including by generating cross-selling opportunities. We aim to acquire new clients with a particular focus on the retail and affluent segments, given their scale and the prospects for growth in these sectors both in mature and emerging markets.

We believe that one of the key factors of our success is the creation of integrated solutions for each phase in our clients’ lives. That’s why we’re aiming to get to know our clients better, so that we can establish their exact needs and develop the best possible solutions.

We believe that innovation and investments in technology will help us to improve relationships with our clients, build loyalty, win new business and, ultimately, create value. Accordingly, we intend to strengthen our operating platform, by expanding its presence across different devices and using more technically efficient data analysis tools. In this respect, evaluating client experience is increasingly important and requires a dedicated approach – something we are investing in heavily (see the Net Promoter Score project).

3. Where we do it

Generali is rooted in Europe, but also has successful operations in emerging countries

In recent years we have sought to optimise our “geographical footprint” by disposing of assets no longer considered core (generating 4 billion euro in cash), while also making timely investments that have allowed us to enter countries that we consider to be particularly attractive and to acquire full control of companies that we did not previously control.

We have decided to strengthen our business in Italy, France, Germany and Eastern Europe – our key markets, where we have achieved significant market share – with a view to increasing sales volumes through technology and cross selling, and profitability through economies of scale and competitive advantage.

We have also decided to take a significant position in some emerging markets with higher growth prospects.