Generali SpA

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Straight to the heart

Engaging relationships with clients, delighting and satisfying them

Wisely listening to customers, quickly answering their needs and an even more customized offering determinate the success or the failure of a marketing idea. But nowadays customers are more sensitive also about corporate social responsibility and look for an active interaction with brands, especially the global ones. Because of this, it is necessary to design customer experiences aiming first of all at increasing the wellbeing of people.