Sponsorship

Generali Group empowers people, shaping a safer future by caring for their lives and dreams. As a dedicated Lifetime Partner, we engage stakeholders through impactful sponsorships, fostering connections and enhancing well-being.

We prioritize sports, art, culture, and community development, leaving a lasting impact. Through sports sponsorships, we promote an active lifestyle, encouraging well-being for all. Partnering with like-minded organizations, we instill a sports culture, emphasizing teamwork and social integration. Generali Group also supports The Human Safety Net with the Community Sponsoringorganizing participative events like running races to build networks that help others.

We bring beauty and creativity to a wider audience through cultural initiativesBy safeguarding our heritage, protecting the environment, and offering insurance solutions, we nurture what matters most. These initiatives ensure a positive legacy for future generations. 

Photo credit:
Rugby - @WalterDegirolmo
Berlin Half Marathon - @BerndBrundert


 

Sponsorship requests

If you would like to submit a sponsorship proposal, please apply via our Generali Sponsorship platform.

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Generali is one of the largest integrated insurance and asset management groups worldwide. Established in 1831, it is present in over 50 countries in the world, with a total premium income of € 95.2 billion and € 863 billion AUM in 2024. With around 87,000 employees serving 71 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.