Innovation as a driver of change in the relations with the community
The phenomenon of urban transformation is one of the biggest themes of globalisation. Driven by the pervasiveness of new technologies, by new social, entrepreneurial and mobility requirements, it requires us to rethink spaces and infrastructure in order to develop innovative solutions for citizens, businesses and institutions
Of particular note among the innovation initiatives developed by Generali in France is BeeoTop, a co-working space, promoting economic and social innovation and exchange of ideas. Following the idea to renovate a building owned by Generali, BeeoTop was borne in 2012. The organisations today present at BeeoTop include businesses, start-ups, social enterprises and associations of various types that contribute to creating fertile ground for social and economic innovation thanks also to the sharing of spaces, common programmes, effective internal and external communication, and collaborative events organised by Generali.