Innovation in order to grow
Technology, connectivity and, above all, new forms of consumer behaviour will substantially transform the insurance sector. We believe that innovation is not just a key lever for our long-term success but also an opportunity for Generali to guide the process of change as a leader of the insurance industry.
As outlined in our strategy, we prioritise innovation in order to transform the customer experience and our business model, and to provide best-in-class insurance solutions and services to our clients.
In this sphere we have adopted different approaches in both our internal and external activities:
- internally, we are focused on promoting innovative projects and solutions across the board, structuring a process for sharing the best case studies among the individual functional areas
- externally, we collaborate with venture capital companies and start-ups from all over the world that are able to develop new high-potential services that are scalable within the Group, and define strategic partnerships with international businesses and universities.