Improving lives of our clients
The creation of value for our customers, essential to the creation of value for the Group, shapes our customer centric vision.
For this reason, at Generali we are committed to:
- listening to our customers, in order to develop insurance solutions that enable them to reduce risks and adopt responsible behaviour
- guaranteeing access to our products and services through an innovative, multi-channel approach
- protecting our customers by acting in a timely and appropriate manner in the event of a claim.
We strive to be the first choice of our customers and distributors, providing simple and tailor-made insurance solutions and services that are increasingly innovative and digital. In the same way we are digitally transforming our business units to make our distribution networks more efficient. Through the definition and distribution of products with social and environmental value, we want to encourage responsible behaviour and guarantee better risk prevention for our customers.
The Group therefore focuses close attention on listening activities and dialogue with its customers, which we periodically monitor. The studies on brand perception and our customers’ level of satisfaction with our products and services, as well as the analysis of customer expectations, represent the starting point for the development and expansion of our product range, our internal organisational processes and our communications.
In line with our goal of meeting the needs and expectations of our customers, and with the aim of maximising the rich technical and business know-how within the Group, we are working on simplifying our range in the reference markets. The objective is that of concentrating our efforts on developing a smaller number of products that are focused on the real needs of customers. Through the qualitative analysis and periodic mapping of the products it distributes, the Group is focused on optimising its catalogues and defining possible best practices in different markets.