Improving lives of our clients
Creating value for our clients – which is essential if we are to create value for the company – forms the backbone of our client-centric approach, which also involves multi-channel access to products and services.
Client satisfaction plays a key role in the group’s strategic vision and we are committed to a client-driven approach when developing products and services.
Talking to clients and analysing the results of our periodic surveys are particularly important for us. We use data on brand perception and client satisfaction with our products and services – as well as analysis of client/consumer expectations and the reasons behind their behaviour – as a starting point for developing and enhancing our products and services, internal organisational processes and communications.