Generali SpA

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On the route of progress

The trade by sea and the birth of insurance

Merchants were the true protagonists of the late Middle Ages. Real entrepreneurs, in the era where travelling by sea meant having to face pirates, corsairs, enemies, mutinies and bad weather. It is no coincidence that the role of the merchant is a the very centre of “The Merchant of Venice”, one of the most famous plays by Shakespeare. Right thanks to the trade of goods and the movement of men, civilization entered a new era of growth and development, leaving behind the dark years of the Middle Ages. A progress that was also possible thanks to the key role of the newborn insurance sector.