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Millennial-friendly innovation

The digital innovation culture at Imagine Bocconi 2016

Millennial-friendly innovation

Millennials are an under-insured demographic and their lifestyle and risk perception are very different from the one of their parents. To fill this gap, insurance companies are investing time and effort in finding new and innovative ways to connect with the millennial generation. For these reasons, Generali – in collaboration with Bocconi and Image Creativity Center – promoted a hackathon involving the students attending the SDA Bocconi School of Management. Supported by Generali mentors and experts, the participants could develop their insurance proposals for millennials through the drivers of innovation, client-centricity and creative problem solving.