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A matter of style

Drivers in the era of Data Analysis

It is becoming more and more crucial in the insurance sector  to get to know the clients and understand their behaviour, lifestyle and attitudes. - And one of the areas where a tailor-made product makes a difference is in vehicle insurance.


Thanks to Big Data analysis, we can now determine, in a more precise manner, the individual driver’s behaviour and offer customized products along with maximum service efficiency should there be an accident or breakdown. Through this innovative solution it is possible to deliver targeted advice on how to improve driving habits while fostering safer driving.


Generali will expand data analysis activities to a wide range of sectors, from fraud prevention to sophisticated customer segmentation, thanks to the acquisition of MyDrive Solutions.