Generali SpA

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Volunteering

Voluntary work is an incredibly engaging and rewarding activity and a popular initiative that has a significant impact on the welfare system. Corporate volunteering, i.e. the opportunity to carry out work for non-profit organisations during working hours, can offer a modern way to build communities and foster shared experiences.

In 2015:

7,542 hours of corporate volunteering
2,559 employees involved in corporate volunteering

Our staff take part in three main types of volunteering activity:

  • skills-based volunteering. Employees offer their expertise to different bodies and groups, from non-profit organisations to schools of every kind for children of all ages.
  • relationship-based volunteering. Group staff host recreational activities for elderly people, or assistance and care for the sick, or in other areas centred around interpersonal relationships.
  • manual volunteering. We perform various activities in this area, such as cleaning, gardening and renovations.

Even in countries where this kind of activity is not yet available through any form of structured project, our staff have launched initiatives to raise funds, collect donations of goods and carry out various types of volunteer work; in some cases these have been spontaneous initiatives, while in others they have been sponsored by the companies concerned.

In recent years, we have been promoting corporate volunteering across the group. Even in countries where there are no structured projects, our staff have launched initiatives to raise funds, collect donations of goods and carry out various types of volunteer work; in some cases these have been spontaneous initiatives, while in others they have been sponsored by the companies concerned.

VOLUNTEERING AND THE ELDERLY

Generali Zukunfsfonds cares deeply about pursuing social innovation, with a particular focus on identifying and supporting the needs of elderly people.

This is why, in 2012, together with Allensbach, Germany’s leading public opinion research institute, the fund carried out the first survey into the lifestyles of 65-85 year-olds. In particular, figures on volunteering commitments reveal that:

  • 45% of elderly people carry out voluntary work, amounting to an estimated global total of 1.2 billion hours a year
  • one in four only begin doing voluntary work once they have retired
  • one in five would be prepared to make a greater commitment to their voluntary work

In 2014, the legacy of this research – Generali Hochaltrigenstudie, carried out in association with the Institut für Gerontologie of the University of Heidelberg – set out to identify the problems and the potential linked to the engagement of 85-99 year-olds in civil projects, through 400 interviews. Again, the results highlighted the significant social potential of this section of the population:

  • three out of four interviewees regard meeting other people as very important;
  • 44% of these believe they can act as role models and help future generations by sharing their life experiences.