Supporting our communities
We value and we take seriously our commitment in proving support for public and private organizations working for improving the social, cultural and environmental conditions of our society.
Indeed, we are aware that companies need a positive business environment to grow, and philanthropic activities may prove themselves to be a powerful tool to enhance the socio-economic context where we operate.
Our business activities can not develop without a strong relationship with the communities where our costumers and employees live and where our networks of suppliers, of institutional partners and of research collaborations gain momentum. In the same way, our task of providing protection to our customers depends heavily on the circumstances of the locations where we are active: it is deeply connected to the risk culture, to the lifestyles, to the civic-mindedness and to health education of our local communities; in short, it depends on the degree to which the goals of protecting the social and environmental systems are a common shared effort.
Finally, enhancing the social and economic conditions of our communities can create more productive ecosystems for our operations as well as new markets for our products: the more our communities are inclusive and the fairer the resources are distributed, the more probable that insurance protection will spread. Even if it is the strategic thinking that drives our corporate citizenship commitment, we recognize however that we can also benefit from advantages in the short run, including an increase of our brand visibility and of our company reputation.
With this shared value logic, we assess the initiatives in which to engage on the basis of their abilities in meeting the local needs of the communities of reference.The undertaking of a sound analysis of the local needs and an accurate estimate of the scale and sustainability in the long term of the projects are other important aspects, we take into consideration.
Finally we favor corporate citizenship activities that have an evident coherence and relevance with Generali’s mission and activities, in the belief that we can gain mutual benefit and leverage the impact.