Generali SpA

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Stakeholder engagement

The map included the main categories of stakeholders - both internal and external to the Group. In particular, we considered stakeholders for whom the Group has responsibility, as well as those that can influence the Group’s performance.Their proximity, significance and authority were also considered.

For each group of stakeholders, the main channels for listening and dialogue made available by the Group are listed, mapping the activities carried out by various corporate departments with the aim of understanding stakeholders’ needs and expectations, and to communicate the results achieved and programmes promoted to ensure the sustainable development of Generali’s activities. Responsibility for the relationship with the various stakeholders is widespread throughout the entire Group and is an element that requires constant monitoring as part of our day-to-day activities.

Employees, Families of employees

Method of dialogue:

  • Engagement survey
  • Individual performance assessment interviews and sharing of career development goals
  • Meetings with trade unions and workers’ representatives
  • Engagement activities connected with business ethics and reflection on the company culture
  • Group intranet and portal


Main requirements identified:

  • Performance culture that is focused on the client and meritocratic
  • Employee empowerment and independence via various levers
  • Diversity & inclusion
  • Information on company changes

Sales force, Suppliers, Strategic partners


Methods of dialogue:

  • Roadshows with sales network
  • National and local meetings and conventions
  • Workshops
  • Channels of communication dedicated to the company network, sales force and suppliers (web, mailing)


Main requirements identified:

  • Development of products and services
  • Digital support
  • Training on legislation

Shareholders, Investors, Analysts, Proxy advisors


Method of dialogue:

  • Annual General Meetings 
  • Meetings and interviews with analysts, investors and proxy advisors 
  • Interviews to define material issues
  • Company points of contact dedicated to financial investor relations


Main requirements identified:

  • Greater transparency on various aspects of CSR





Clients, Consumers


Method of dialogue:

  • Brand surveys and surveys to monitor satisfaction levels
  • Market research
  • Dialogue with consumer associations
  • Communication channels dedicated to clients (web, mailing and freephone number)


Main requirements identified:

  • Innovative products
  • Improvement of services



Institutions, Business, Media, NGOs and other organisations, Millennials, Opinion leaders, Trade associations


Methods of dialogue:

  • Participation in multi-stakeholder meetings to promote the sustainability of the business
  • Meetings with representatives of NGOs, institutions and civil society associations
  • Interviews to define material issues
  • Press conferences
  • Company points of contact dedicated to relations with the media and institutions


Main requirements identified:

  • Innovation
  • Commitment to the integration of sustainability in the core business and in investments
  • Commitment to the environment and climate change
  • Commitment to education, integration and scientific research

Ecosystem, Working environment


Methods of dialogue:

  • Meetings with institutions and NGOs
  • Multi-stakeholder meetings
  • Web and app for mobile devices


Main needs identified:

  • Environmentally sustainable products
  • Public commitment and educational and awareness-raising actions