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Justin Smith wins “Generali Future Award” 2016

  • Generali award to support creativity and innovation will be presented in Trieste on 16 July, at the final evening of ITS (International Talent Support)

Trieste – British fashion designer Justin Smith has won the “Generali Future Award” 2016, presented by the company to young and talented creatives with strong business sense. This is the second edition of the Award, which will be presented in Trieste on 16 July, at the final evening of ITS (International Talent Support).

In a highly dynamic and fast-moving knowledge economy, supporting creativity and innovation means facilitating the growth of high value-added businesses. Through the Award, Generali recognises and supports innovative projects by people who turn their talent into a business, creating products and services that interpret and respond to people’s changing needs.

“We want to support talented people who have innovative ideas and are then able to turn them into reality,” says Simone Bemporad, Group Director of Communications and Public Affairs at Generali. “Our company has always been committed to designing and offering products and services that improve people’s quality of life, investing in innovation and the ability to do business.”

Britain’s Justin Smith, 38, is a previous finalist of ITS, the international talent scouting platform, and embodies the very best the project of the Generali award. Distinguished by his innovative and experimental vision, Smith will receive a cash prize and complimentary insurance cover.

Graduated with an MA in millinery from the Royal College of Art, he has created his own label J Smith Esquire. He has since collaborated with brands including Stella McCartney, Moschino, Manish Arora and Aganovich. Justin Smith passionately upholds the traditions of millinery, whilst redefining classic headwear, challenging conventions and technique alike. J Smith Esquire's bespoke work includes a prestigious portfolio of clients in a range of sectors, including cinema. For example he worked on the film ‘Maleficent’, designing the iconic headwear worn by Angelina Jolie.

The first edition of the Generali Future Award was given to the designer Aitor Throup in 2015.

For more info: Justin Smith wins the “Generali Future Award” 2016


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