Generali SpA

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Generali the best European insurance website is the best European insurance website according to the 19th annual edition of Webranking FT Europe 500 by Comprend.

Generali is also one of the three best improvers, it gained more than 17 points compared to last year and reached the 6th position – out of 500 - in the overall ranking.


According to Comprend, Generali “is an excellent example of how to conduct a value-adding stakeholder dialogue. The company uses a variety of channels for listening to and communication with each stakeholder group on their website. They also outline the needs and expectations of each listed group on their website, which serves as a platform for informing stakeholders of specific action plans and the results achieved. Generali truly knows how to interact with key stakeholders using digital communication.”


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