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Key figures, highlights and economic context (2013)

Gross premiums written

Life market share

Non-Life market share

€ 19.6 bn



With 10 million customers, Generali is leader in the Italian insurance market. Furthermore, thanks to Banca Generali, the Group positions itself as a benchmark provider of pensions and savings for Italian clientele. On top of that, Generali was the first player in Italy to launch, through Genertel-GenertelLife, the online insurance, a segment it leads.
The Group can rely on a salesforce in Italy consisting of 3,200 agents, more than 14,500 subagents and employed producers, more than 21,000 independent producers and self-employed agency professionals. Networks supported by 1,500 financial advisors.
In December 2012 it was announced the reorganisation of the Italian insurance business, starting July 1, 2013. By 2015 only three Group brands will operate in Italy: Generali, Alleanza and Genertel.
Ins. Pre.










* 2014 est.
Source: The World Factbook, AXCO Global Statistics
The group structure
principali mercati Italia en 2013
Insurance companies
Generali Italia (www.generali.it)
“Generali Italia” is the company that - effective from July, 1 2013 – has been set up out of the transfer of the Assicurazioni Generali S.p.A.’s insurance business to INA ASSITALIA S.p.A., which in turn has been renamed “Generali Italia S.p.A”. By 2015 only three Group companies will operate in Italy: Generali, Alleanza and Genertel.
Link to Alleanza Assicurazioni
Alleanza Assicurazioni (www.alleanza.it)
Company dedicated to Italian families, with its network of direct producers and a range of Life and P&C products.
Link to Genertel
Genertel (www.genertel.it)
Headquartered in Trieste , the company has been operating since 1994 and was the first Italian company to utilise the telephone channel to sell auto insurance. Genertel is currently market leader in the telephone and internet sale of insurance products.
Link a Genertellife 
Genertellife (www.genertel.it)
Genertellife, located in Mogliano Veneto , is with effect from February 2009, the new name of “ La Venezia Assicurazioni ”, which started its life insurance activity back in 1987. Genertellife is the first company in Italy to offer life products directly via internet and telephone. “ La Venezia ” is still used as commercial brand of Genertellife. As of August 1, 2012, FATA Vita is used as a commercial brand of the company.

Asset management
Link to Gruppo Banca Generali  
Gruppo Banca Generali (www.bancagenerali.com)
The Banca Generali group’s goal is to allow the Generali group to gather within one company all its activities related to offering and managing financial products for the Italian retail market.    
Link to Generali Investments Europe S.p.A.
Generali Investments Europe (www.generali-investments-europe.com)
The Holding Generali Investments Europe was established in early 2007, following a profound reorganisation of all Italian and foreign assets management companies.
Generali Immobiliare Italia SGR (www.generali-immobiliare.it)
Generali Immobiliare Italia SGR is the Generali Group’s company specialized in promoting and managing real estate funds. Established in 2006, it is already one of the Italian’s leading real estate asset manager. 

Genagricola (www.letenutedigenagricola.it)
Genagricola is Assicurazioni Generali’s agro industrial holding, operating in various agricultural areas.



last update on 20-04-2015 14:47
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