In the last decade, the Generali Group has undertaken a route to strengthen its
commitment in the various areas of corporate social responsibility. It is, in
fact, well aware that the contribution made and appreciation of the many categories
of parties nourishing different interests and expectations in its regard are absolutely
fundamental, in order to maintain its success over time and contribute to the
social and economic growth of the communities in which it works.
The Group first pursues an objective of long-term sustainable business development through a geographical and distributional diversification.
The constant optimisation of the investment of its shareholders comes in addition
to the development of its employees: their personal and professional growth, encouraged through intense training
activities, and the improvement of their competencies allow for the monitoring
of business continuity. The individual contribution to the success of the organisation
is recognised, also through appropriate remuneration.
The creation of a network of lasting and mutually satisfactory relations with its contractual partners is one of the Generali Group’s strategic objectives
and an opportunity for competitive success. Their collaboration is what makes
it possible for the Group to go about its daily business.
In order to maintain market competitiveness and consolidate the business targets
it has achieved, the Group considers customer loyalty a key objective. The capacity to constantly meet its customers’ needs and expectations,
both in terms of products and services provided, is a fundamental cornerstone
on which to create and enhance the trust needed to ensure relations will last
over time.
Generali assigns great importance to the development of profitable relations
with the communities in which it operates and recognises the value of the contribution
made by local skills to its growth. The Group also pursues the objective of improving the communities in which it works, supporting social, cultural, environmental and sports initiatives
and collaborating with institutions, associations, research and training institutes
in the development of mutual interest projects.
Another priority of the Group’s sustainability strategy takes the form of the
efficient management of natural resources, which minimises the effects on the environment due to the consumption of energy,
paper, water, the production of waste and the emission of greenhouse gases.
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