Social area - initiatives aimed at improving all aspects of the community, with particular
regard to those which aim at:
providing assistance (covering basic needs, medical and healthcare services,
basic education, etc.) to people experiencing difficulties (the poor, the sick,
orphans, communities affected by disasters or living in war-torn countries, etc.);
integrating underprivileged into the society and providing employment opportunities
through rehabilitation and education;
raising the community’s awareness of issues such as road safety, health and voluntary
work;
supporting research, particularly medical, scientific and economic, and school
education on issues pertaining to the work of Group companies.
Cultural area - initiatives aimed at enhancing and preserving the artistic, historic and cultural
wealth of the countries in which Generali operates and at promoting its public
accessibility.
Environmental area - initiatives to protect the environment and raise awareness on issues such as:
climate change, energy saving, selective waste collection and pollution.
Sports area - youth, amateur and professional sporting initiatives.
Group funding criteria take into account, beyond the priority areas of intervention, the social value
of the proposed initiative and the reliability of the promoting bodies too. Retrospective
checks are carried out to ensure that the funds have reached their destination
and to provide continuity to the support provided to those who are able to demonstrate
that the allocated financial resources have been put to good use. This is particularly
important when funding is used for ongoing activities or when pursuing objectives
that cannot be reached in the course of just one year.
The graph below shows the community funds allocation shared out into the four
key areas identified.
The largest part of the funds (59.6%) is allocated to sport, and in particular
to a number of commercial events that require a considerable financial commitment
from the Group.
Social initiatives account for 20.3%, including a number of charitable projects
that generally involve lower levels of unit expenditure.
Cultural area includes both commercial and charitable projects.
