Over the past 175 years, the Generali Group has always promoted and established
profitable and harmonious relations with local communities. Indeed, this has always
been a top priority for Group companies. Traditionally, the Group’s expansion
and achievement have always been matched by the development of local economies
in the countries where Generali is present and by the enhancement of competences
at local level. Where its presence is already consolidated, the Generali Group
has continued to be an important point of reference for local communities.
The Group recognizes in principle its moral responsibility to contribute to improving the communities in which it operates.In the countries where it now has a strong presence, the
Generali Group is a key point of reference for cultural, environmental, sporting and volunteering associations which are supported through allocation of funds or other forms.
The Group also works actively with governmental institutions, both national and local, in the execution of individual projects. Initiatives
directed toward schools are usually organised in cooperation with education authorities, while the companies of the Group work alongside the Ministry of the Interior
and the national and local police on road safety campaigns.
In emergencies, including catastrophes such as floods and earthquakes, the Group
is also active in the communities where it operates, both in first aid and participating
in rebuilding, especially involving social infrastructures such as schools, hospitals
and nursing homes. The purpose of this type of work is to provide the community
a public service or materials for public use, without commercial incentive.
Individual Group companies make autonomous operating decisions within the
common framework. Some choose to channel resources allocated to the community into just one or
a handful of far-reaching initiatives, or into a specific issue, while others
share the funds among several different projects. In some cases, staff members
are involved in selecting the organizations that will receive the available resources.
Group funding criteria take into account, beyond the priority areas of intervention, the social value
of the proposed initiative and the reliability of the promoting bodies too. Retrospective
checks are carried out to ensure that the funds have reached their destination
and to provide continuity to the support provided to those who are able to demonstrate
that the allocated financial resources have been put to good use. This is particularly
important when funding is used for ongoing activities or when pursuing objectives
that cannot be reached in the course of just one year. This is particularly important
when the investment concerns long-term activities or targets that cannot be achieved
within the space of a single year.
The Group favours initiatives that maximise the resources allocated so as to
provide concrete and direct benefits for the communities in question.