Over the past 175 years, the Generali Group has always promoted and established
profitable and harmonious relations with local communities. Indeed, this has always
been a top priority for Group companies.
Traditionally, the Group’s expansion and achievement have always been matched
by the development of local economies in the countries where Generali is present
and by the enhancement of competences at local level. Where its presence is already
consolidated, the Generali Group has continued to be an important point of reference
for local communities, especially with regard to public authorities and associations
committed to alleviating the hardship and sufferings of those in need.
The Group recognizes in principle its moral responsibility to contribute to improving the communities in which it operates. To this end, it lends its support, by providing funds
or in other ways, to a large number of social, cultural, environmental and sporting initiatives, collaborating with trusted partners in the public and private sector.
Priority is given to initiatives relating to and involving children and young
adults, as representatives of the future society. The Group’s constant focus on
changes within the society has prompted an increase in the number of projects
involving senior citizens.
Individual Group companies make autonomous operating decisions within the common framework. Some choose to channel resources allocated to the community into just one or
a handful of far-reaching initiatives, or into a specific issue, while others
share the funds among several different projects. In some cases, staff members
are involved in selecting the organizations that will receive the available resources.
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