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The Group considers customer endorsement to be crucial for its own strategic
vision, as it allows to consolidate and increase its market standings over time.
Therefore, maximizing customer satisfaction is one of the Group’s top priorities
it pursues through increasingly high standards in the quality of services and products it provides.
The Group conducts several types of surveys to check the level of satisfaction in relation to Generali products and services and the perception of the brand, but also to get to know client/consumer expectations and the reasons behind their decisions.
The number of the Group’s insurance clients is estimated to be 70 million in 2009, the clear majority of whom are European.
The overall number of clients in the Sustainability Report area is estimated to
be about 40 million: 38.15 million insurance clients and 1.6 million bank clients.
In accordance with Group strategy and the sales structure in major Group countries,
the Group’s insurance business is focused on the retail and small business segment.
Only 3% of its clients are medium/large businesses.
Clients
|
* |
2009
Insurance clients |
2009
Bank clients |
|
I |
10.650.000 |
260,000 |
|
A |
3.900.000 |
65,000 |
|
F |
5,550,000 |
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D |
13,100,000 |
1,200,000 |
|
IL |
1,650,000 |
|
|
E |
2,300,000 |
|
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CH |
1,000,000 |
75,000 |
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Tot. |
38,150,000 |
1,600,000 |
* I=Italy; A=Austria; F=France; D=Germany; IL=Israel; E=Spain; CH=Switzerland.
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last update on 10-08-2010 12:28
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Focus
2009 Sustainability Report
interactive version
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