The creation of value for customers as a precondition for the creation of value
for the company is the basis of Generali Group’s customer centric strategic vision, which is also achieved through the provision of multi-channel access to products
Customer satisfaction plays a key role in the strategic vision of the Group, which is committed to
developing its products and services according to a customer-driven business approach.
The Group is continuously committed to improving the quality of its services
and places particular emphasis on dialogue with clients and analysing the results
emerging from the numerous surveys it conducts on a regular basis.
Findings regarding brand perception and client satisfaction with regard to Generali products and services, as well as surveys on client expectations and the reasons behind their decisions are the starting point for developing
and completing the product range, the internal organisational processes and communication.