Clients appreciation is vital in the Group strategic vision, as it can consolidate
and increase the success achieved over time. The Group attaches the greatest importance
to maximum client satisfaction through the adoption of high quality standards
for the products and services provided and their constant adaptation to new needs.
The Group is continuously committed to improving the quality of its services
and places particular emphasis on dialogue with clients and analysing the results emerging from the numerous surveys it conducts on
a regular basis. Findings regarding brand perception and client satisfaction with regard to Generali products and services, as well as surveys on client
expectations and the reasons behind their decisions are the starting point for
developing and completing the product range, the internal organisational processes
and communication.
