In the Spring of 2008, Generali has launched a corporate campaign named “Performance” which underlined the carethat Generali devotes to its shareholders, customers and to all investors in
general. It was produced by the advertising agency Leagas Delaney – Italy and was published
on all major Italian and international newspapers for a period of one month.
In particular, the campaign highlighted the characteristics that have enabled
Generali to become one of the leaders in the European insurance market: performance, security and financial strength.
These concepts were communicated through two different ads, each containing a
“mirror message” showing the attention that Generali contemporaneously pays to:
