In cooperation with partners and institutions, the Generali Group promotes the dissemination of universally shared values within the communities in which it operates, by supporting projects and major cultural, social and
sports events. All over the world, the Group is highly committed to promoting,
preserving and spreading artistic, architectural and environmental heritage, with
a view to transmitting to future generations all the values of a positive continuity
with their own cultural roots.
Society and culture
Sense of responsibility and awareness of its role in society are the main pillars
of the commitment of the Group in the community: the company actively contributes
to social initiatives, supports education programmes, promotes research and scientific
projects, and encourages actions to preserve the environment and the territory.
Arts
The Group has always had a special focus on arts, providing support to national
and international art exhibitions, ranging from painting to archaeology, from
sculpture to photography and design, and promoting restoration and preservation
projects of artistic heritage.
Sports
Generali actively promotes both amateur and professional sports activities and
events, supporting federations, teams and athletes. Special attention is given
to youth activities, to disseminate sport culture among new generations, and to
foster and shape sport-related values of solidarity and social integration in
young athletes.
