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Generali`s history

 
1831 - 1931
 
 
1932 - 1981
 
 
1982-...
 

 

     

Generali Group

 

The world

     
                 

Carciotti Palace

1831   Assicurazioni Generali Austro-Italiche is established in Trieste          
                 
   1832   Giovanni Cristoforo Ritter de Zahony becomes first chairman of the Company          
                 
  1835  

From1835 the post of chairman remains vacant until 1909

         
      

 

         
          The first stamp, known as the "penny black" is issued in Great Britain   1840 The first stamp, the "penny black"
                 
  1848  

The company changes its name to Assicurazioni Generali.

St. Mark's lion is adopted as company symbol

  Revolutionary uprisings break all over Europe      
                 
Generali's first share 1857   Generali shares are quoted for the first time in the Trieste stock exchange          
                 
          The Kingdom of Italy is declared by the Parliament in Turin   1861  
                 
          The world's first underground is opened in Paris   1863  
                 
  1875   The company begins to pay the dividend in gold Francs (until 1914)   The Opéra is inaugurated in Paris      
                 
          Thomas Edison invents the first incandescent lamp   1879  
                 
Erste Allgemeine 1881  

50th Jubilee year.

Erste Allgemeine, Generali's first insurance subsidiary, is established in Vienna

         
                 

The Central Head Office building

1886   The company's Central Head Office moves to its present location   Chemist John Pemberton perfects the formula of Coca Cola      
                 
  1893   The first number of "Il Bollettino" is issued          
                 
          The Lumière brothers organise the world's first public motion picture show at the "Cinematographe" in Paris   1895  
                 
  1900   A major real estate investment programme is started   Sigmund Freud publishes "The Interpretation of Dreams"      
                 
  1905   75th anniversary. The share capital is converted into Crowns   Albert Einstein publishes "The Special Theory of Relativity"     Albert Einstein
                 

Marco Besso

1909   Marco Besso is appointed chairman          
                 
          The Great War begins   1914  
                 
  1918   Generali obtains full Italian nationality status,   the share capital is converted into Liras   Trieste is annexed to Italy     Trieste is italian
                 
  1920   Edgardo Morpurgo is appointed chairman          
                 
          The first household electric refrigerator is developed   1921  
                 
The "Todaro" by Marcello Dudovich 1926   The company calls on the most talented artists, like Marcello Dudovich, to design its posters          
                 
          The economic and financial crisis spreads all over the world   1929 The crash of '29
                 

For the anniversary, Generali published a book about is history

1931   Centenary anniversary          
                 
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